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I use a straightforward spreadsheet to monitor our rivals' costs changes every week. This recently helped us to:

• Identify periodic discount patterns
• Recognize product bundling tactics
• Comprehend their pricing psychology

Essential modifications included:

• Clear delivery estimates for various areas of the Kingdom
• Various shipping choices including same-day delivery in metropolitan areas
• Complete visibility with local alerts
• Adjustable timing for shipments

For a financial institution, we created a responsive interface framework that dynamically adjusted menus, text presentation, and layout based on the active language, producing a 42% improvement in visitor interaction.

Successful approaches included:

• Selecting items suitable for Saudi expectations
• Adapting product descriptions to highlight features important to Saudi customers
• Unique selections for Ramadan
• Measurement adjustments for Saudi expectations

Two quarters into operations, our sales were underwhelming. It wasn't until I chanced upon a detailed analysis about our market sector that I understood how ignorant I'd been to the market realities around us.

A cosmetics company transitioned from numerous one-time partnerships to longer-term partnerships with a smaller number of influencers, producing a 164% growth in sales and a significant decrease in marketing expenses.

Working with a culinary business, we established a approach where influencers genuinely incorporated products into their regular routines rather than generating evident sponsorships. This method produced response metrics two hundred eighteen percent better than traditional promotional material.

A few months ago, a beauty brand spent 300,000 SAR in standard promotion with limited outcomes. After redirecting just 25% of that budget to creator partnerships, they saw a seven hundred twelve percent growth in sales.

Start by identifying ALL your rivals – not just the obvious ones. During our investigation, we found that our biggest rival wasn't the famous business we were monitoring, but a recent startup with an innovative approach.

Last year, I watched as three similar businesses invested heavily into developing their presence on a specific social media platform. Their efforts were unsuccessful as the channel turned out to be a bad match for our industry.

Last month, a company director asked me why his articles weren't producing any business opportunities. After reviewing his content approach, I discovered he was making the same errors I see countless Saudi businesses make.

Through detailed analysis for a retail brand, we found that messages delivered between evening hours significantly surpassed those sent during traditional working periods, producing substantially higher open rates.

I recommend classifying competitors as:

• Primary competitors (offering very similar products/services)
• Peripheral competitors (with some similarity)
• New threats (new businesses with innovative capabilities)

I invest at least two hours each Monday reviewing our competitors':

• Website organization and UX
• Blog posts and posting schedule
• Digital channels engagement
• Customer reviews and evaluations
• Keyword strategy and positions

When I launched my retail business three years ago, I was sure that our unique products would be enough. I ignored competitive research as superfluous – a decision that nearly ruined my entire company.

I currently employ several applications that have dramatically enhanced our competitor analysis:

• Search analysis platforms to monitor other companies' keyword performance
• Social listening tools to track competitors' online presence
• Threesixty digital solutions tracking platforms to track updates to their websites
• Newsletter subscription to receive their campaigns