Successful Spoken Search Techniques for Saudi Brands
Using comprehensive research for a retail brand, we found that posts released between evening hours significantly surpassed those released during traditional prime times, generating 143% better response.
- Choose fonts purposely developed for Arabic screen reading (like Dubai) rather than classic print fonts
- Increase line spacing by 150-175% for enhanced readability
- Use right-justified text (never middle-aligned for main content)
- Prevent condensed Arabic text styles that compromise the unique letter shapes
Today's network preferences in Saudi Arabia:
- Instagram: Primary for lifestyle brands
- Ephemeral platform: Remarkably successful with younger demographics
- Discussion network: Strong for news and public discourse
- Short video: Rapidly growing especially with Gen Z audiences
- Business network: Valuable for corporate communication
Successful material characteristics:
- Visual excellence with local context
- Concise dynamic media with Arabic audio
- Genuine views that add personality to the brand
- Cultural moments celebration
A few days ago, a entrepreneur lamented that his platform strategy was consuming considerable sums of riyals with little results. After examining his strategy, I found multiple serious mistakes that are surprisingly common among Saudi businesses.
- Moved product photos to the left portion, with product specifications and purchase buttons on the right
- Adjusted the image carousel to progress from right to left
- Implemented a custom Arabic text style that preserved legibility at various dimensions
Assisting a hospital, we revised their content to incorporate full inquiries that users would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This approach increased their voice search visibility by seventy-three percent.
For a retail client, we found that their voice search visibility was restricted because they had developed primarily for foreign language queries. After incorporating specialized Arabic voice search enhancement, their visibility improved by over two hundred percent.
Recently, a hotel owner discovered that their website design pricing saudi was completely missing from audio queries. After implementing the strategies I'm about to discuss, they're now showing up in forty-seven percent of appropriate audio queries.
For a high-end retailer, we found that Snapchat and Instagram significantly exceeded traditional networks for interaction and conversion, resulting in a intentional shift of resources that improved overall performance by over one hundred fifty percent.
- Locate the most important content in the top digital marketing agencies KSA-right corner of the screen
- Structure content blocks to flow from right to left and top to bottom
- Use stronger visual weight on the right side of balanced compositions
- Confirm that directional icons (such as arrows) point in the appropriate direction for RTL designs
After considerable time of disappointing engagement with their potential customers, their optimized social media strategy generated a three hundred twenty-eight percent growth in interaction and a 187% growth in online visitors.
Last month, a business owner inquired why his content weren't creating any inquiries. After reviewing his content approach, I identified he was making the same blunders I see numerous Saudi businesses commit.
- Shifting call-to-action buttons to the right area of forms and pages
- Restructuring information hierarchy to move from right to left
- Adapting interactive elements to match the right-to-left scanning pattern
- Request Saudi-specific case studies - Many agencies show outstanding results from international markets that don't translate to the Saudi context. I specifically asked, "Can you show me results for a company similar to mine in Riyadh?"
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Clearly mark which language should be used in each entry box
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Intelligently adjust keyboard input based on field expectations
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Position input descriptions to the right-hand side of their corresponding inputs
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Confirm that error notifications appear in the same language as the intended input
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Developed a figure visualization approach that managed both Arabic and English numbers
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Redesigned data visualizations to read from right to left
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Applied color-coding that matched Saudi cultural connections
- Inquire about link building strategies - The company I ultimately chose was the only one that offered a detailed explanation of how they acquire high-quality backlinks steering clear of problematic tactics.
SEOSaudi
- Pricing: 4,200 SAR
- Advantages: Cost-effective; specialized in local search
- Weaknesses: Minimal analytics; smaller team size
- Suitable For: Local businesses with tight budgets
A few weeks ago, I was advising a major e-commerce company that had spent over 200,000 SAR on a impressive website that was failing miserably. The reason? They had just converted their English site without addressing the basic experience variations needed for Arabic users.