Successful Voice Search Optimization for Saudi Brands
For a medical clinic in Jeddah, we increased their map appearances by ninety-four percent by confirming their business information was completely matching in both Arabic and English throughout all listings.
Last month, a apparel company approached me after using over 150,000 SAR on online marketing with limited results. After restructuring their strategy, we produced a dramatic improvement in advertising efficiency.
I use a straightforward spreadsheet to record our competition's rates changes weekly. This has enabled us to:
- Identify cyclical promotion cycles
- Notice package deal strategies
- Understand their value positioning
Helping a medical center, we rewrote their material to incorporate complete questions that patients would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This approach increased their spoken question visibility by seventy-three percent.
Last week, a café proprietor in Riyadh expressed frustration that his venue wasn't visible in Google searches despite being highly rated by customers. This is a frequent issue I observe with regional companies across the Kingdom.
For a store owner, we found that their audio query appearance was restricted because they had developed mostly for English voice searches. After incorporating customized Arabic voice search enhancement, their findability grew by over two hundred percent.
A few weeks ago, a hotel owner found that their website was entirely absent from spoken searches. After applying the approaches I'm about to discuss, they're now appearing in 47% of appropriate audio queries.
Essential techniques included:
- Collaborating with Saudi native speakers to determine genuine lookup habits
- Analyzing Saudi competition for search term strategies
- Creating a dual-language keyword matrix to attract the complete range of users
- Applying regional linguistic differences instead of standard Arabic
Powerful techniques included:
- Highlighting family values rather than personal benefits
- Adding modest spiritual connections where appropriate
- Adapting promotion language to correspond to Saudi traditional values
- Developing distinct message options for diverse locations within the Kingdom
Important scheduling discoveries included:
- Reduced bidding during religious periods with steady results
- Greater engagement on Fridays and Saturdays especially after night prayers
- Periodic changes requiring budget adjustments during cultural events
- Academic calendar influences on particular industries
I invest at least a substantial amount of time each Monday examining our competitors':
- Digital architecture and navigation
- Blog posts and posting schedule
- Digital channels activity
- User feedback and ratings
- SEO strategy and performance
Begin by mapping ALL your competition – not just the well-known ones. Throughout our investigation, we identified that our largest threat wasn't the well-known business we were tracking, but a recent startup with an novel model.
I suggest classifying competitors as:
- Main competitors (offering equivalent products/services)
- Secondary competitors (with partial overlap)
- Emerging threats (new businesses with disruptive potential)
For a travel customer, we discovered that word-for-word transfer of their international keywords resulted in extremely wasteful costs. After implementing a culturally-appropriate search term approach, their CPA reduced by 73%.
I presently use several tools that have dramatically enhanced our competitor analysis:
- Search analysis platforms to track other companies' keyword performance
- Brand monitoring platforms to track competitors' digital footprint
- Site monitoring solutions to observe modifications to their online presence
- Newsletter subscription to receive their campaigns
Not long ago, I watched as three similar businesses poured resources into developing their presence on a specific social media platform. Their attempts were unsuccessful as the channel appeared to be a poor fit for our sector.
Using detailed analysis for a cuisine platform company, we identified that promotions delivered between night time dramatically surpassed those delivered during typical optimal periods, achieving one hundred sixty-three percent higher purchases.
Half a year into our launch, our sales were underwhelming. It wasn't until I chanced upon a thorough analysis about our market sector yaung.xyz that I discovered how oblivious I'd been to the market realities around us.
When I launched my retail business three years ago, I was certain that our special products would stand out naturally. I dismissed competitive research as unnecessary – a choice that nearly cost my entire company.